Story on How One LO "Stole" a Top-Producing Real Estate Agent
from his Long-Time Loan Officer! I had been trying to do business with this real estate agent for several years. Ron averaged 80 transactions a year (or about $40M). Every once in awhile, he'd throw me a deal, but I was never able to be the main loan officer that he referred his clients to. That was, until MortgageCurrentcy.com created MortgageTalkingPointsTM flyers.
I had been distributing the MTP flyers for several months when I walked in Ron's door, with the flyer entitled "What are the New Rules When A Client Buys a Home the Current Home is Not Sold or Not Going to Be Sold?" His favorite LO had NOT told him about the new rule changes, and he had several deals pending when he found out. He was kind of upset that his current LO didn't tell him! But here's the good part (as far as I am concerned). Ron called him and his, now ex-loan officer, didn't EVEN know about it! Yeah, it took a couple more months, but now, Ron refers most of his clients to me because he knows that it's not about rates anymore - it's about knowing the rules and getting the contracts closed! Kaylynn B., LO with Top Agent Referrals, Texas Check out MortgageCurrentcy.com. Don't be the loan officer who does not keep up to date with all the rule and regulation changes!
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Friday, November 14, 2008
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